Introducing Bad Hangover, a new book that captures the rise and collapse of Bira.

Bad Hangover is a behind-the-scenes story of how India's most-loved craft beer company came about and lost it all. It chronicles a decade of unchecked ambition, extravagance, relationships going south, and hustle culture taken too far. An avoidable, bitter collapse that offers lessons in startup culture and entrepreneurship. An Indian startup story told in a way you've never read before.