On the record

GNI Innovation Challenge funding

Irshad Daftari
Irshad Daftari
30 April 2020

Seven months after we published our first story behind a paywall, we have received funding that will help us redefine the subscription model of journalism for our readers.

It gives me immense pleasure to share with you the news that The Morning Context has been selected as one of the recipients of the 2020 Google News Initiative (GNI) Innovation Challenge for the Asia Pacific region.

The GNI Innovation Challenge funds projects that bring new ideas to help journalism thrive in the digital age. For the 2020 challenge, participants were asked for ideas to increase reader engagement, leading to greater loyalty and willingness to pay for content. Out of the 255 proposals received from the Asia-Pacific region, 18 were chosen for the funding, including four from India.

The funds will be used in creating tools to expand our subscription options and enrich the reading experience. Tools that will help readers in curating their own experience. It will also help us understand your preferences and engage with each one of you better.

We have said this multiple times, and it is as good a time to reiterate as any, that The Morning Context is a journalism-first company. Nothing matters more to us than the stories we do. We are proud of the stories we have done in just seven months across our three distinctive categories: Internet, Business and Chaos. From exposing farmers in Maharashtra being cheated by an Israeli irrigation company

And we serve just one person—the subscriber. You are the reason we are here. We thank you for believing in our vision and the GNI funding will help us in taking the first step towards making your reading experience more wholesome and better.

Earlier this month, we closed our seed round. We know we have a long way to go. The world is constantly changing around us. But each milestone reminds us we are on the right track.

Keep reading us. And stay safe.

The Morning Context has raised money from a clutch of investors, entirely in their personal capacity. It is quite likely that some of them may be directly or indirectly involved in a competing line of business similar to the companies we write about. Our full list of investors is here
The Morning Context
the morning context
©2021 Slowform Pte Limited
68 Circular Road, #02-01, 049422, Singapore