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Context is everything.
Detailed stories on technology startups, business and economic current affairs.
Detailed stories on technology startups, business and economic current affairs.
The Morning Context is now over a year old, and along with the usual trials and tribulations that form a startup’s trajectory, came the business impositions that the pandemic threw at us. Nevertheless, we persisted.
Editor's note: The Morning Context is now over a year old, and along with the usual trials and tribulations that form a startup’s trajectory, came the business impositions that the pandemic threw at us. Nevertheless, we persisted. As a young media startup, we’re constantly thinking about monetization and building a sustainable business model that is in sync with keeping our journalism independent. This, to be sure, is more like a three- to five-year plan. What we do have as an unequivocal measure of success is a fantastic, well-engaged community of paying subscribers, who have forced us to raise our game every single day. Subscriptions are the only way we’re currently earning revenue, but not all of our subscribers are paying subscribers. Today we have more than 25,000 readers on our Starter plan. Where we are constantly working on putting our best journalism before them. So, after a lot of thought, we’re now bringing on board companies to sponsor our stories and newsletters with the singular objective that our best, public interest journalism reaches an audience beyond just our paying subscribers. This effort …
The Morning Context is now over a year old, and along with the usual trials and tribulations that form a startup’s trajectory, came the business impositions that the pandemic threw at us. Nevertheless, we persisted.
Editor's note: The Morning Context is now over a year old, and along with the usual trials and tribulations that form a startup’s trajectory, came the business impositions that the pandemic threw at us. Nevertheless, we persisted. As a young media startup, we’re constantly thinking about monetization and building a sustainable business model that is in sync with keeping our journalism independent. This, to be sure, is more like a three- to five-year plan. What we do have as an unequivocal measure of success is a fantastic, well-engaged community of paying subscribers, who have forced us to raise our game every single day. Subscriptions are the only way we’re currently earning revenue, but not all of our subscribers are paying subscribers. Today we have more than 25,000 readers on our Starter plan. Where we are constantly working on putting our best journalism before them. So, after a lot of thought, we’re now bringing on board companies to sponsor our stories and newsletters with the singular objective that our best, public interest journalism reaches an audience beyond just our paying subscribers. This effort …
