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  • COVID-19 isn’t quite retail’s demonetization momentSaif Iqbal
    COVID-19 isn’t quite retail’s demonetization momentAs mom-and-pop neighbourhood stores scaled down over the past few weeks and white-collar workers began working from homes, organized retail—from e-commerce to brick-and-mortar chains—has seen booming demand. Now that India...
  • What is TCS hiding?T Surendar
    What is TCS hiding?With revenue of $20.9 billion, Mumbai-based Tata Consultancy Services Ltd is easily India’s true-blue corporate performer. TCS has had decades of impeccable growth and management, delivering profits and dividends as...
  • DNA’s fall is a warning for Indian print mediaHarveen Ahluwalia
    DNA’s fall is a warning for Indian print media“There was no email, no communication,” says an employee at the Mumbai-based English newspaper DNA. He’s not sure if he is still employed, though. Yesterday, Diligent Media Corporation-owned DNA pulled...
  • Why Pidilite invested in PepperfryPranav S.
    Why Pidilite invested in PepperfryOccasionally, amid the relentless announcements of X company raises Y million dollars, there will be one that flies under the radar but shouldn’t. A month ago, online furniture seller Pepperfry...
  • Netafim India and a tale of debt, default and deathPradip K. Saha
    Netafim India and a tale of debt, default and deathJalna & Nashik, MaharashtraNot too long ago, Kishor Devde used to be an optimist, bordering on the unrealistic sometimes. The 29-year-old man from Devdi Hadgaon village in Maharashtra’s Jalna district wanted to become...
  • Xiaomi’s juggernaut in India hits a rough patchAbhishek Baxi
    Xiaomi’s juggernaut in India hits a rough patchIf you bought a new Xiaomi smartphone in India recently, you are unlikely to have missed a small sticker on the top of the box: “India’s No. 1 smartphone brand”....
  • How the world’s biggest two-wheeler market collapsedAshish K. Mishra
    How the world’s biggest two-wheeler market collapsedThis is the first edition of Things Change, The Morning Context’s weekly newsletter. Things Change will land in your inbox every Thursday with sharp, original insight on subjects making the...
  • Disney’s new China conundrumFrankie Huang
    Disney’s new China conundrumShanghaiIt is not an exaggeration to say that Disney is a household name in China and synonymous with childhood and sweet nostalgia. Since Mickey Mouse’s first appearance on CCTV in...
  • Why customer service is so brokenRoshni P. Nair
    Why customer service is so brokenIt took Harish Kanchan six years, eight lakh rupees and the might of an online forum to not set his car ablaze. Turning his sedan into toast would have been...
  • The year gone by in five storiesThe Morning Context team
    The year gone by in five storiesWe close publishing for the year this week, and return in January. It’s been 13 weeks since we launched on 23 September, and we are truly grateful to all of...
  • The European fix for Indian startupsKabeer Chawla
    The European fix for Indian startupsGenevaThe story of Zomato’s tryst in Europe isn’t very well documented. Unlike the Zomato of today, which has hunkered down on India and shut out everything else, the Zomato of...
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