Under normal circumstances, India is a tough place to do business. In times of crisis, we put our best, chaotic self on display.
Take the case of e-commerce. Just around the time the COVID-19 pandemic was hitting our shores, whoever could flocked to e-commerce companies for ordering stuff. Things were jammed because of high demand, but somehow manageable.
But after the central government announced a countrywide lockdown starting 24 March is when shit kind of hit the roof. While the government put e-commerce on a list of exceptions from the lockdown, so companies could move around and deliver essentials, that’s …
Ashish is the editor-in-chief of The Morning Context. One of the best-known business feature writers in India, he was selected for Germany’s Robert Bosch Stiftung Fellowship in 2012 and received the Mumbai Press Club RedInk certificate of recognition in 2015 for his story “Inside the Network 18 takeover”. Before joining The Morning Context, Ashish co-founded The Ken, where he was managing editor. His previous writing stints include Mint, Forbes India and The Economic Times.
Editor-in-chief
ashish@mailtmc.com
London