COVID-19 isn’t quite retail’s demonetization moment

The disruption of local stores and India’s lockdown are an opportunity for retail chains and e-commerce. But there are limits.

As mom-and-pop neighbourhood stores scaled down over the past few weeks and white-collar workers began working from homes, organized retail—from e-commerce to brick-and-mortar chains—has seen booming demand. Now that India has entered a nationwide lockdown and inter- and intra-city transportation has ground to a halt, the consumer’s dependence on these two channels is set to increase further. We are in the middle of what has widely been construed the “demonetization […]

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