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COVID-19: A unit economics reality check for startups

We are all going to be tested. Some a lot more than others.

In normal circumstances, I’d say, you only reap what you sow. Except nothing about right now is normal. We are living in unprecedented times. The coronavirus pandemic is nothing like the modern world has seen, let alone be prepared for.

Its widespread impact on human life and economies around the world is bigger than the 2008 financial crisis, 9/11, the dotcom bust of the 2000s—and that’s just going back 20 years. A partner at a venture capital fund with more than $200 million in capital is scared. “Living by the hour,” he says on the phone. “Business, startups, economy, we are in real deep shit.”

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