The company, which shows content and ads on smartphone lock screens, is giving up on wooing users and advertisers and shifting to wooing developers.
“Till June last year, they were not harnessing even a single order from live streams,” says a former employee of Glance. “In June 2022, there was a Glance live fest for five days and they hit three orders.”
“In the first few months [the performance] was very poor, one of the worst numbers [seen] with the kind of scale Glance has. Senior leaders were very sceptical and vocal about whether we even need live commerce,” adds a second former employee of the company.
The issues with live commerce are emblematic of the difficulty Glance has faced in driving revenue in …
Samiksha covered all things startups at The Morning Context. She joined us from The New Indian Express, where she wrote stories on the retail and food sectors. Prior to that, she had covered startups and written various business features in the Deccan Herald.
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samiksha@mailtmc.com
Bengaluru