Jingoism vs Made in India mobiles

Why giving in to the hue and cry over "Chinese" smartphones would be a big mistake for India

Micromax was flying high in 2014 as the second-biggest player in the Indian mobiles market. As a marketing and public relations coup, it had signed up Hollywood A-lister Hugh Jackman as its brand ambassador promoting its popular Canvas series of smartphones. It had hired Vineet Taneja, head of Samsung Electronics’s mobile business in India, as its CEO. Micromax had a 13% share of the mobile phone market—including both smartphones and […]

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The Morning Context has raised money from a clutch of investors, entirely in their personal capacity. It is quite likely that some of them may be directly or indirectly involved in a competing line of business similar to the companies we write about. Our full list of investors is here.


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