Mamaearth’s strange, wide ambition

The brand that revolutionized baby care is spreading itself too thin in the pursuit of rapid growth

Five hundred crore rupees in revenue. In three years. That’s the target the Alaghs have set for themselves. The couple, Ghazal and Varun, both in their 30s, are like most young startup founders. Full of ideas, hard-working (they work on Saturdays too), sincere and passionate. Worked off the couch or bed in their home during the lockdown. Even so, their ambition stands out, sometimes bordering on the outrageous. Nearly four […]

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Lead image by Tom Fisk from Pexels.

Illustration by 愚木混株 Cdd20 from Pixabay.

The Morning Context has raised money from a clutch of investors, entirely in their personal capacity. It is quite likely that some of them may be directly or indirectly involved in a competing line of business similar to the companies we write about. Our full list of investors is here.


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