Can Zepto’s shift in focus before IPO be fruitful?

The quick-commerce platform has slowed down dark store expansion. Instead, it's focusing on profitability by adding more categories and going deep in existing cities.

Quick-commerce platform Zepto is gearing up for an initial public offering. The firm is in talks for a secondary share sale of up to $250 million for its IPO later this year or early 2026. Alongside, it's taking steps to improve its margins and push towards profitability, a key ratio for investors. 

According to a JP Morgan analysis, Zepto is slowing down its dark store expansion in this quarter ahead of going public to focus on profitability. The second-biggest quick-commerce platform in the country is otherwise known for its aggressive strategy to open dark stores and acquire users through …

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Disha Acharya

Disha is a writer at The Morning Context. She has previously worked at the digital production desk of Reuters. Prior to that, she was a sub-editor at Deccan Herald.

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disha@mailtmc.com

Bengaluru