Why Intel’s future hinges on its newest GPU

The American chipmaker, in its second outing in the tough graphics processing unit market, is making waves—sparking hope of a return to its heyday.

The graphics processing unit (GPU) market has ballooned to $75 billion, thanks to the advent of crypto mining and artificial intelligence (AI) applications. But this so-called “market” is basically just computing giant Nvidia, with a 90% share; Advanced Micro Devices (AMD) holds the other 10%.

There is, however, another player in this market, one that is seldom taken seriously—erstwhile PC hardware kingpin Intel with its Arc GPUs and a far-from-flattering 0% share. The company has seen tough times—thousands of staff sacked, instability issues in its flagship PC product and the ousting of CEO Pat Gelsinger on 1 December.

Two …

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Maanav D J

Maanav writes about businesses in the Middle East for The Morning Context. He studied journalism and international relations at St. Joseph’s in Bengaluru.

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maanav@mailtmc.com

Dubai