Making money from putting four people in a car

For 10 long years, quietly tucked away in Bengaluru, MoveInSync has been slogging to solve the problem of employee transportation.

The drudgery of going to work is a ritual as old as modern, urban life itself. Seen purely from the lens of mobility, human beings have come a long way in the last few hundred years. From horses to carriages to rail to a whole host of inventions aspiring to meet the ever-increasing comforts of the personal office-goer.

In India, Ola and Uber and a host of lesser known startups covering pretty much all modes of transport—from buses to two-wheelers—are trying to solve the problem of getting people from point A to B.

A man like Deepesh Agarwal, however, thinks here’s a specific problem to solve and profit from.

I met Agarwal, co-founder and CEO of MoveInSync Technologies, at his office in Bengaluru’s HSR Layout. Even though it is a 10-year old company, chances are you’ve never heard of it. Unlike its neighbours Udaan, the B2B e-commerce company, and, a fitness startup that combines gyms, food delivery and meditation; both are valued in the billions of dollars.

A simple explanation for MoveInSync is that it is a mobility company. It matches its customers—mostly companies looking to get their employees to work—with cabs on predefined routes and timings all converging to a time when an employee is supposed to show up at work.
Edited excerpts from our conversation follow:

To access this post, you must purchase Subscription, Regular, Regular – Annual, Regular – Monthly or Student.

Illustration by Swati Addanki.


Subscribe to read this story and more
100+ new, deeply reported stories and 50+ shorts a year
Things Change, TMC’s weekly newsletter
Full access to the archives


Your personal data will be used to support your experience throughout this website, to manage access to your account, and for other purposes described in our privacy policy.

or Take me to some free reads