There’s no doubt that Amazon is serious about Prime Video, both as a way of acquiring new shoppers and as a streaming service in its own right. (There’s reportedly even an ad-supported version in the works.)
At the moment, Amazon Prime Video is gearing for the launch of a new season of Mirzapur, one of the most successful shows the platform has had in India. The advertising dollars spent on the crime thriller are already starting to show. Makes sense—original series are a big draw for the top streaming services; however, there’s something interesting about how Amazon is going about it in India.