Business

Rajiv Bajaj accepts scooters. Finally.

Yesterday, one of India’s largest two-wheeler companies, Bajaj Auto, unveiled an electric scooter called e-Chetak. The name Chetak evokes the nostalgia of pre-Liberalization days (before 1991) among a particular generation of automotive enthusiasts, and also advertising agency professionals who coined memorable jingles and campaigns during those years. This was the time when Bajaj’s Chetak was […]

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