Many companies have raised funding on the premise of offering short-form fiction video series aimed at mobile consumption.
Earlier this month, digital content company Chai Bisket raised $5 million in funding to launch Chai Shots, an over-the-top (OTT) platform offering short-form fiction on mobile phones. It is the latest in a series of small startups and larger players entering the nascent microdrama industry in India.
The sector has seen a lot of buzz in recent months. Last month, for instance, Flick TV also raised $2.3 million in seed funding. And in May, ReelSaga raised $2.1 million in a seed round.
Microdramas are short-video series typically viewed on mobile phones. They usually have between 20 and 100 episodes, with …
Sethu writes on all things technology at The Morning Context. He previously worked as a senior sub-editor at Indian Express.
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