Streaming platforms are cracking down on users sharing their accounts with others to improve subscriber numbers. But this is unlikely to lead to long-term growth.
Netflix was the first major streaming platform to crack down on users sharing their accounts. Other platforms like Disney+, Hulu and HBO Max were quick to follow. Disney’s financial results announced earlier this month and Netflix’s results earlier this year indicate that this crackdown is working for the platforms.
Netflix started its crackdown in May 2023 when it began to stop allowing its users to share their accounts with people who lived in a different household. This move seemed to have borne results for the streaming platform after it revealed a surge in subscribers in the financial quarter that immediately …
Sethu writes on all things technology at The Morning Context. He previously worked as a senior sub-editor at Indian Express.
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