Launched at the same time as ChatGPT Go, the YouTuber’s AI aggregation platform doesn’t bring anything new to the table. But it could leverage his online influence and India’s growing AI market.
YouTuber Dhruv Rathee’s first startup venture—an AI aggregation platform called AI Fiesta—offers little beyond repackaging existing services under one umbrella. On paper, it’s neither technically innovative nor very generous in terms of usage limits, but it might just succeed anyway. The launch shows how audience influence can sometimes substitute for product originality in India’s consumer tech market, especially at a moment when artificial intelligence is moving into the mainstream.
When Rathee announced AI Fiesta on Monday, he positioned it as an affordable gateway to premium AI models. For Rs 999 a month, users get access to six AI models—ChatGPT-5, …
Bhuvana Sri graduated from TISS with an MA in Media and Cultural Studies. She also has a master's in English Literature. She has had stints in publishing houses, museums and arts & culture organisations in Chennai and Bengaluru.
Writer
bhuvana@mailtmc.com
Mumbai