The business of weather

A rise in extreme weather events has highlighted the importance of reliable weather forecasting and created a multimillion-dollar opportunity in India.

Over the next four months, the 150 million or so farmer families in India will live and die by the weather. With each day’s delay in the monsoon’s onset, they will lose hope for a good crop year bit by bit. A fortnight’s delay can set back the production of the kharif or summer crop by over 20%. Late harvest of summer crops will result in a smaller window for […]

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Cover image by Gabriele Diwald on Unsplash.

Illustration by Mohamed Hassan from Pixabay.

The Morning Context has raised money from a clutch of investors, entirely in their personal capacity. It is quite likely that some of them may be directly or indirectly involved in a competing line of business similar to the companies we write about. Our full list of investors is here.


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