Business

The strange high of fresh fruit juice startups

It is not easy to fight sugar. But that hasn’t stopped some of India’s brightest from jumping on the juice bandwagon.

It seemed like a promising little firm. Based in New Delhi, MyGreens checked all the boxes for a startup that could go the distance. Founded by IIT and IIM alumnus Anurag Mishra and entrepreneur Rohan Gupta in 2015, it started with the idea to sell fresh juices. Its ambition made it to a bunch of publications, and by 2017, the company was earning about Rs 1 crore ($140,000) in revenue […]

To access this post, you must purchase Subscription, Regular, Regular – Annual, Regular – Monthly or Student.

Illustrations by Swati Addanki.

Graphics by Pranav S.

START YOUR DAY WITH THE MORNING CONTEXT

Subscribe to read this story and more
100+ new, deeply reported stories and 50+ shorts a year
Things Change, TMC’s weekly newsletter
Full access to the archives