Internet

Understanding Udaan and the challenge of B2B e-commerce

The scale of Udaan’s funding-fuelled growth is unmatched in the B2B space. We dive into the concerns and a potential path to profit.

While online retail companies—Flipkart-Myntra, Amazon, BigBasket, JioMart, etc.—fight flashy battles over the relatively small consumer e-commerce market, the past few years have seen investor interest surge in B2B, or business-to-business, e-commerce. The market size touted is huge—usually upwards of $600 billion in trade between brands, wholesalers and retailers. And the biggest bet by far in B2B e-commerce is Udaan. When three ex-Flipkart executives launched the B2B e-commerce marketplace Udaan four […]

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