Despite all the hype, India’s latest smartphone gaming tent pole is at risk of fizzling out.
In 2024, it's safe to say that video games have captivated Indians more than ever. India’s gaming industry has already surpassed the country's box office, with 568 million gamers bringing in $3 billion annually.
Even with billions flowing through the industry, India still does not have a home-grown competitive game with a significant player base on any platform. This is a problem that companies like Pune-based SuperGaming looked to address. However, if the launch of its latest smartphone game, “Indus Battle Royale”, is anything to go by, SuperGaming—and the sector in general—still has a long way to go.
While …
Maanav writes about businesses in the Middle East for The Morning Context. He studied journalism and international relations at St. Joseph’s in Bengaluru.
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