The Morning Context
2021, the TMC perspective
A list of the important things you need to be on top of. In Internet and Business.
The Morning Context team
18 December 2020
How Punit Goenka is cleaning up Zee’s muck
The broadcaster flew into a perfect storm that was its founder Subhash Chandra’s doing. While he ended up losing control over it, the new owners are letting his son undo the mess.
02 November 2020
Is Zee5 losing the streaming plot?
With a strategy that’s more confusing than the script of an Indian soap, the home-grown streaming platform risks becoming an also-ran.
04 September 2020
The convenient fiction and the threat of JioTV+
Anything can happen with Reliance Jio, but a single sign-in for the plethora of India’s streaming services bundled into one JioTV+ is not quite real (yet).
28 July 2020
The rise and rise of Ullu
On the back of steamy content, this under-the-radar video streaming app is emblematic of the changing face of online programming.
16 June 2020
Quibi could decide the fate of short-form video
The past few weeks haven’t been kind to anyone. As the world is being forced into lockdown and p...
08 April 2020
Streaming platforms have a new addiction
In the cash-starved and hyper-competitive content market, video streaming platforms have become obsessed with mobile gaming.
Roshni P. Nair
03 March 2020
Nobody is buying The Viral Fever’s story now
Not long ago, TVF was one of India’s edgiest content creators. Then it just fell off the grid, and is now hawking itself to potential suitors.
25 February 2020
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