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The Morning Context's stories is journalism in the truest sense of the word
Given the importance of India on the global stage, The Morning Context's critical, unbiased coverage of businesses is important and valuable.
Ashish K. Mishra16 September, 2024
Why start anything from scratch?
Simply because what exists is broken and can be done better. That's why we started The Morning Context as a subscription-based financial publication in the autumn of 2019. Our belief back then which continues to guide everything we do till this day is that our journalism must exist to add value to readers for which they must be willing to pay. We don't write for advertisers, sponsors, sources, none of that. We write for our readers. This simple, true principle is the foundation of our newsroom and enterprise.
It has served us well. Every morning, The Morning Context publishes an eclectic mix of stories from the world of startups, stock markets and economic current affairs. These timely stories, few in number, are rich in research, depth and context. Our unique proposition where we focus on quality instead of quantity has brought us success. Today, the Morning Context is read by thousands of paying subscribers across the world, from India, to the Middle East, The United Kingdom, Singapore and the rest of the world.
Our stories are regularly featured in several international notable publications, including Bloomberg, The Financial Times, the BBC, and sometimes even in the research of hedge funds like Hindenburg Research.
Our choice of concentrating most of our efforts in covering businesses is deliberate. Economic activity led by businesses is the fabric of society which touches the lives of everyone including the state of the world we live in. So it becomes essential that these businesses are covered by serious practitioners and not cheerleaders.
This is why our stories report, question and explain the inside workings of companies for our readers, investors in these enterprises and regulators. Several large institutional investors, venture funds and some of the top regulators are all subscribers.
Here, I want to spend a little more time explaining what drives us.
Our Mission
The media landscape has long been dominated by legacy publishing houses, where speaking truth to power to businesses and the government has been ditched in exchange for easy access to advertising dollars. To make matters worse, these media companies are now caught in the vicious cycle where their business model has come crashing down, and they are out of sync with reader expectations. An outcome that manifests itself in the public's deep distrust of media companies.
This has created a unique opportunity for digital media companies like The Morning Context. An opportunity to go back to the origins of how good, honest journalism is done by speaking truth to power.
The existing news model is intrinsically skewed towards what the advertiser would like and what the powerful businesses/ government would want hidden. Because of this there is an information overload and a concurrent information gap that exists. Information gap means a less informed populace and by extension a more skewed one-sided narrative. Society and audiences are nudged to think in binaries and accept incomplete and incorrect facts.
My team and I believe there is a real chance at building a challenger to the legacy companies and regaining the important role of the watchdog that media companies were born to be. In its absence, the world stands weaker, and broken. It is this shared belief that unites most of my incredible team members.
Our Team
The Morning Context is published by Slowform Holdings Ltd, headquartered in The United Kingdom. The company is majority owned by its co-founders who are all journalists, with the small exception of Priya Bubna. Priya is the company's co-founder and the rare non journalist in the team. A chartered accountant, with a life spent in EY and BMR & Associates, Priya is the CEO and leads the business side of things in the company. Allow me to introduce you to everyone on the team.
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Ashish K. Mishra
Co-Founder & Editor-in-chief
Ashish is the editor-in-chief of The Morning Context. One of the best-known business feature writers in India, he was selected for Germany’s Robert Bosch Stiftung Fellowship in 2012 and received the Mumbai Press Club RedInk certificate of recognition in 2015 for his story “Inside the Network 18 takeover”. Before joining The Morning Context, Ashish co-founded The Ken, where he was managing editor. ...
Our Editorial Code of Conduct
To ensure accuracy, integrity and credibility across The Morning Context newsroom, we hold ourselves (and everyone we work with) accountable to certain standards and journalistic practices. We call it the TMC Editorial Code. The fundamental purpose of this code is to ensure that our writers and contributors follow the highest standards of ethical journalism.The Morning Context editorial code applies to all reporters, editors and external contributors. All of them are expected to be familiar with this code; a violation may lead to disciplinary action.
read the full code
Why readers subscribe to The Morning Context
Our paying subscribers tell us that they read The Morning Context because it helps them stand out amongst their peers. At work, doing research or putting together business strategy and identifying opportunities. Whether they are running their own business, consulting, or working with startups or large corporations, in finance or fin-tech, marketing, government policy, venture funds or retail investors, academia and even students, our stories add value to their work. Or outside work, in holding their own in conversations about corporations, startups, stock markets and the global economy.
Readers are well exposed to the “everything is great” narrative, which is the staple of most media outlets, also stuff that is easy to pick up in meetings and industry conferences. They look to The Morning Context to deliver the real picture, for which there are very few trusted outlets. They’ve articulated this as their approach to build a balanced view of businesses and the economy.
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