Friends of The Morning Context

The Morning Context was founded with the mission India needs a media company which holds companies and people in power to account, in the world of technology and business. Our thesis has been that business news faces three challenges:

Traditional media churns out hundreds of articles everyday, mostly commodity stuff.

Advertising based business models, including media companies which double up as content studios for companies, are very often compromised by vested interests.

Social media has created echo chambers and disinformation, a bubble that needs piercing.

It does not help that India ranks 161 out of 180 countries on the Press Freedom Index, an abysmal rank.

Friends of The Morning Context is a community of supporters who share our values and want us and our brand of journalism to succeed.

Support Us

Friends of The Morning Context

One time payment

$15000

what's included

Daily longread on startups, business and economic current affairs

Explainers & News briefs

Exclusive stories from our Middle East edition

Weekend stories - Editor's column and State of the Unicorns

Unlimited access to archives of 3000+ paywalled stories

Read via web or app

IPAD app

Comment on stories and be a part of subscriber community

Gift 3 subscriber only stories to friends and family every month

Gift monthly subscription to friends and family

Need help?

Email at:

support@themorningcontext.com Whatsapp

What our readers say

I read The Morning Context as it publishes insightful reportage and analysis that is focused on technology, business and trending issues in India.

Prashant Kumar

MD and CEO Yes Bank

With most traditional media biased in one direction or another, The Morning Context has the courage to state hard hitting facts, which openly stands out from the crowd. Their in-depth reporting often covers both sides of a story, which is rare today.

Nikhil Kamath

Co-founder Zerodha

The Morning Context has brought nuanced and in-depth reporting to the Indian startup ecosystem. Slice has been a paying subscriber to the publication for some time now and we look forward to the stories everyday.

Rajan Bajaj

Founder, Slice & Executive Director: North East Small Finance Bank

The Morning Context is unapologetically opinionated and that's what I like. I read it for things that others don't write about.

Sumeet Mehta

Co-founder and CEO LEAD

Journalism in India has a crisis—crisis of credibility and crisis of capability. It bothers me both as a citizen and as a former journalist. I read The Morning Context because it’s journalism as it should be—thoughtful, credible and provocative. It doesn’t pull its punches but its journalists work hard enough to say with authority and honesty what must be said in public interest.

Uday Shankar

Director

I enjoy reading the Morning Context. Its matter-of-fact reporting is refreshing and the deep analysis is informative. I also enjoy reading the newsletters that touch upon several topics.

Harsh Mariwala

Chairman

High quality, independent journalism is rare to find. The Morning Context set really high standards that make me wait for each story.

Abhay Pandey

Managing director

The Morning Context is one of the best reads available in India. It gives a bird’s eye view of all the business news and beyond at a brisk pace. Longreads is an interesting column that I look forward to. Kudos to the entire team for publishing brilliant content with in-depth analysis and keeping its readers well-informed about overall developments.

Dilip Oommen

Chief Executive Officer

“In a world full of noise, The Morning Context is the calm that stimulates and energises your mind, with stories focused on fact, truth and dogged reportage.”

Sajjan Jindal

Chairman

The Morning Context is in touch with the ground reality. It often validates our hypotheses about the direction startups and conglomerates are or will be taking.

Ankur Bisen

Senior Partner

One of the biggest casualties in recent times is the dearth of sources that you can trust for insights and analyses. Regrettably neutrality, objectivity and trust are no longer attributes that you can associate with all news media. The Morning Context hence comes as a breath of fresh air and something that I can trust, as they say, with my eyes shut.

Harish Mehta

Founder & EC

I read The Morning Context as it publishes insightful reportage and analysis that is focused on technology, business and trending issues in India.

Prashant Kumar

MD and CEO Yes Bank

Frequently Asked Questions

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