The following report is published in accordance with Rule 4(1)(d) of the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021.

Business news in India faces three key challenges:

1. Newspapers continue to churn out voluminous, thin, shallow and poorly written articles.

2. Social media has amplified echo chambers and fake news creating harmful misinformation campaigns.

3. Advertising-funded business models have created an environment of bias and favoritism in media coverage which has lowered the quality of journalism.

Launched in September 2019, The Morning Context is the answer to the above trends. With original, deeply reported, fewer stories and dependent on subscriptions or reader revenue, TMC has only the interest of its reader or subscriber in mind. Over the years, TMC has already developed a loyal base of readers across the world.

To best serve our readers, we hold ourselves accountable to the highest standards of journalistic practices, ensuring accuracy, integrity and credibility in everything we publish. Our Editorial Code can be accessed here

If we slip up, we are committed to making improvements, as long as they are in the interest of our readers. Every month, The Morning Context publishes a report on the complaints raised by our readers, in accordance with the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021.