Read by decision makers

The Morning Context is read by everyone who wants to stay on top of technology, business and current affairs in India.

Our Readers

Private equity firms

Senior leadership across private and public companies

Stock market investors and analysts

Faculty at educational institutions and individual students

India watchers across research and policy organisations

Entrepreneurs

Venture capital investors

Journalism that helps you work betterReaders turn to The Morning Context to understand companies and their strategies, so that they can bring this knowledge into their own work.

70% of our readers read The Morning Context daily

70% of our readers read The Morning Context daily70%

86% of our readers say that The Morning Context is a part of their daily routine

86% of our readers say that The Morning Context is a part of their daily routine86%

73% of our readers say reading The Morning Context helps them do their jobs better

73% of our readers say reading The Morning Context helps them do their jobs better73%

97% of our readers says I trust the news I read in The Morning Context

97% of our readers says I trust the news I read in The Morning Context97%

90% of our readers say they want The Morning Context to be financially independent

90% of our readers say they want The Morning Context to be financially independent90%

Source: The Morning Context survey with paying readers.

Where are our readers

Top 5 countries where the readers of TMC are:

India

Singapore

UAE

Data source: The Morning Context research

What our readers say

I read The Morning Context as it publishes insightful reportage and analysis that is focused on technology, business and trending issues in India.

Prashant Kumar

MD and CEO Yes Bank

With most traditional media biased in one direction or another, The Morning Context has the courage to state hard hitting facts, which openly stands out from the crowd. Their in-depth reporting often covers both sides of a story, which is rare today.

Nikhil Kamath

Co-founder Zerodha

The Morning Context has brought nuanced and in-depth reporting to the Indian startup ecosystem. Slice has been a paying subscriber to the publication for some time now and we look forward to the stories everyday.

Rajan Bajaj

Founder, Slice & Executive Director: North East Small Finance Bank

The Morning Context is unapologetically opinionated and that's what I like. I read it for things that others don't write about.

Sumeet Mehta

Co-founder and CEO LEAD

Journalism in India has a crisis—crisis of credibility and crisis of capability. It bothers me both as a citizen and as a former journalist. I read The Morning Context because it’s journalism as it should be—thoughtful, credible and provocative. It doesn’t pull its punches but its journalists work hard enough to say with authority and honesty what must be said in public interest.

Uday Shankar

Director

I enjoy reading the Morning Context. Its matter-of-fact reporting is refreshing and the deep analysis is informative. I also enjoy reading the newsletters that touch upon several topics.

Harsh Mariwala

Chairman

High quality, independent journalism is rare to find. The Morning Context set really high standards that make me wait for each story.

Abhay Pandey

Managing director

The Morning Context is one of the best reads available in India. It gives a bird’s eye view of all the business news and beyond at a brisk pace. Longreads is an interesting column that I look forward to. Kudos to the entire team for publishing brilliant content with in-depth analysis and keeping its readers well-informed about overall developments.

Dilip Oommen

Chief Executive Officer

“In a world full of noise, The Morning Context is the calm that stimulates and energises your mind, with stories focused on fact, truth and dogged reportage.”

Sajjan Jindal

Chairman

The Morning Context is in touch with the ground reality. It often validates our hypotheses about the direction startups and conglomerates are or will be taking.

Ankur Bisen

Senior Partner

One of the biggest casualties in recent times is the dearth of sources that you can trust for insights and analyses. Regrettably neutrality, objectivity and trust are no longer attributes that you can associate with all news media. The Morning Context hence comes as a breath of fresh air and something that I can trust, as they say, with my eyes shut.

Harish Mehta

Founder & EC