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Longreads
2443 ARTICLES
The surprising decline of SUGAR Cosmetics
The Mumbai-based beauty and personal care company recorded one of its worst years in the 2024-25 fiscal. It is now on a course-correction trajectory.
05 Oct 2025
Sridhar Vembu’s Arattai, India’s yearning for swadeshi and network effects
The Zoho co-founder’s attempt to build a WhatsApp competitor has captured the imagination of the nationalist Indian. Emotions aside, the most likely outcome is that Zoho’s other products will start selling more.
04 Oct 2025
The rot at HDFC Bank’s Dubai branch goes deep
The AT1 bond misselling allegations shine a light on the lack of oversight and may end up costing India’s largest private bank dearly.
02 Oct 2025
Keeta lands in the Emirates with a bang
An impending shake-up of food delivery, HDFC Bank’s foreign troubles and Saudi Arabia’s rent freeze.
01 Oct 2025
Seekho and the parable of how entertainment consumed edtech
The investment signals a shift from structured learning to bite-sized, bingeable learning that mixes entertainment with education. But can it deliver real-world skills?
30 Sept 2025
Murky waters ahead as shipping resists net-zero plan
The industry that moves 90% of world trade now wants to sink the first serious plan to clean up its climate footprint.
30 Sept 2025
Colgate’s India playbook is losing its lustre
Low-end offerings and ‘specialist’ brands are putting the squeeze on the toothpaste giant. What doesn’t help is its laggy response to market trends.
29 Sept 2025
MoveInSync’s long, hard grind to turn work commuting into real profits
The Bengaluru-based company has been solving the problems of employee commute for more than a decade. Yet, sticking to what it believes in and a service that all its customers love has not made for eye-watering numbers.
28 Sept 2025
Gaurav Munjal to finally exit Unacademy
In the making for many months now, the final outcome at the edtech startup is an instructive episode for both founders and venture investors on when they must let go.
26 Sept 2025
A comprehensive thesis on why online dating has consistently failed in India
For more than 25 years now, Indian companies have struggled to solve for love and relationships. At the heart of it is a complicated user base.
25 Sept 2025