Devika Singh
- Writer
- 13 Articles
Devika Singh is a writer at The Morning Context who covers the retail and FMCG sectors. In her career spanning over 12 years as a business journalist, she has worked with NDTV, Business Today, Financial Express and Moneycontrol.
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Reliance takes its discount playbook to ice cream. Will it work?
Bombay Creamery, the conglomerate’s latest consumer bet, is banking on aggressive pricing and retailer margins to crack a market dominated by dairy companies and regional brands.
13 Oct 2026
