Devika Singh
- Writer
- 2 Articles
Devika Singh is a writer at The Morning Context who covers the retail and FMCG sectors. In her career spanning over 12 years as a business journalist, she has worked with NDTV, Business Today, Financial Express and Moneycontrol.
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Emami’s Rs 500 crore D2C bet may not fix its growth problem
The FMCG major returns to acquisitions as growth stalls, but its uneven track record and structural challenges raise questions over whether the strategy can deliver
10 Jun 2026