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India’s second-largest brokerage by active clients wants to handle IPOs as a merchant banker. But gaining a foothold in the highly competitive sector is easier said than done.

Back in 2010, when Zerodha introduced flat-fee discount broking in India, it revolutionized the way retail investors participate in capital markets. The country’s second-largest brokerage by active clients is relying on its disruptor reputation to now enter merchant banking.
Earlier this month, the Bengaluru-based bootstrapped company got the regulatory nod for a category-1 merchant banking licence, the highest-level approval for firms to act as full-service issue managers and corporate advisors.
Merchant banking has several layers. Corporate financial services, advisory, capital raising. But what Zerodha wants is to manage public issues, diving straight into the red-hot world of IPOs.
The ambition …
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