Muskaan Gupta

Muskaan Gupta

  • Writer
  • Delhi
  • 8 Articles

Muskaan covers startups at The Morning Context. She has earlier written for Global Pets International, National Geographic Traveler India among other publications.

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Can quick fashion delivery startups keep up with Myntra and Ajio?

The likes of KNOT, Zulu Club and Slikk are trying out several ways to make the latest trend in quick commerce work. But standing up to the big boys of online retail will be an arduous challenge.

31 Jul 2025