Muskaan Gupta

Muskaan Gupta

  • Writer
  • Delhi
  • 17 Articles

Muskaan covers startups at The Morning Context. She has earlier written for Global Pets International, National Geographic Traveler India among other publications.

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India’s beauty market has no barriers to entry, just steep mountains to climb

Easy plug-and-play has sparked a lightning rush of skin and personal care brands. But with every barrier down, scaling up, staying relevant and holding consumer attention have become harder than ever.

12 Oct 2025