Muskaan Gupta
- Writer
- Delhi
- 24 Articles
Muskaan covers startups at The Morning Context. She has earlier written for Global Pets International, National Geographic Traveler India among other publications.
Featured Story
Young consumer startups are forcing a reinvention of India’s FMCG giants
The country’s changing market dynamics are pushing consumer goods giants to acquire young startups. We look at why—and whether—it works for both sides.
21 Dec 2025