Muskaan Gupta
- Writer
- Delhi
- 17 Articles
Muskaan covers startups at The Morning Context. She has earlier written for Global Pets International, National Geographic Traveler India among other publications.
Featured Story
India’s beauty market has no barriers to entry, just steep mountains to climb
Easy plug-and-play has sparked a lightning rush of skin and personal care brands. But with every barrier down, scaling up, staying relevant and holding consumer attention have become harder than ever.
12 Oct 2025