Hiral Goyal

Hiral Goyal

  • Writer
  • Delhi
  • 82 Articles

Hiral writes about startups and technology at The Morning Context. Previously, she worked at Inshorts, where she led the business, startup and technology verticals as senior sub editor.

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Eternal and Swiggy disagree on private labels. Neither is wrong

The contrasting approaches are driven by two very different strategies. One wants to capture more markets; the other is focused on discipline and profits.

25 Oct 2026