Several media firms are in perilous health, posing questions on the future of traditional media and the depth of the subscriber base digital companies covet.
Shekhar Gupta’s ThePrint is a good place to start this piece. Launched with much fanfare by one of the few celebrity editors to have emerged from the 1990s, Gupta’s venture was a digital media company with roots in the journalistic rigour usually associated with print publications. Hence it was christened ThePrint.
At the time of its launch in late 2017, Gupta was quoted as saying, “Depending on which brand you prefer, you can call it the Bentley of political journalism or the Bloomberg of political journalism in India.” Even if you set aside the superfluous comparison, the real Bloomberg, i.e. …
Ashish is the editor-in-chief of The Morning Context. One of the best-known business feature writers in India, he was selected for Germany’s Robert Bosch Stiftung Fellowship in 2012 and received the Mumbai Press Club RedInk certificate of recognition in 2015 for his story “Inside the Network 18 takeover”. Before joining The Morning Context, Ashish co-founded The Ken, where he was managing editor. His previous writing stints include Mint, Forbes India and The Economic Times.
Editor-in-chief
ashish@mailtmc.com
London