Indian youngsters are experimenting with newer D2C brands like never before. Bewakoof’s early success and its 2022 acquisition by retail giant Aditya Birla Fashion should have given it the edge, but the company has been left behind.
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The nearly eight-year-old eyewear retailer recently raised $100 million and has emerged as a rare consumer success story in the region. Its rise holds many takeaways.
Packaged goods companies are working on their strategies and packaging, as well as launching new products, to cater to consumers on apps.
While legacy companies are looking to grab a slice of the D2C pie, smaller brands have their own challenges that are pushing them to get acquired.