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Context is everything.
Detailed stories on technology startups, business and economic current affairs.
Detailed stories on technology startups, business and economic current affairs.
In a winner-take-all market, horizontal e-commerce companies should have decimated HealthKart’s reason to exist. In a remarkable turn of events, not only has the company persisted but it is also growing and profitable.
There’s nothing India loves more than its numerous e-commerce and quick-commerce companies. Here, anything and everything can be sold purely because millions of people throng these platforms for their daily needs.
From selling electronics, apparel and over-the-counter drugs to essential household items and grocery, the likes of Amazon, Flipkart, Myntra, Blinkit and Swiggy Instamart have become the go-to destination for millions of affluent Indians over the last decade and a half. In this sea of large horizontal marketplaces, HealthKart stands out as an exception. The Gurugram-based company is a vertical marketplace built on a single category—nutrition and supplements. And it …
