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Context is everything.
Detailed stories on technology startups, business and economic current affairs.
Detailed stories on technology startups, business and economic current affairs.
In a winner-take-all market, horizontal e-commerce companies should have decimated HealthKart’s reason to exist. In a remarkable turn of events, not only has the company persisted but it is also growing and profitable.
There’s nothing India loves more than its numerous e-commerce and quick-commerce companies. Here, anything and everything can be sold purely because millions of people throng these platforms for their daily needs.
From selling electronics, apparel and over-the-counter drugs to essential household items and grocery, the likes of Amazon, Flipkart, Myntra, Blinkit and Swiggy Instamart have become the go-to destination for millions of affluent Indians over the last decade and a half. In this sea of large horizontal marketplaces, HealthKart stands out as an exception. The Gurugram-based company is a vertical marketplace built on a single category—nutrition and supplements. And it …
The FMCG major returns to acquisitions as growth stalls, but its uneven track record and structural challenges raise questions over whether the strategy can deliver
The hydration and energy supplements brand has cracked a niche and scaled fast. The harder task now is sustaining growth as the market matures.
A little over a decade after it was founded, the company that introduced India to Greek yogurt has pulled off a turnaround. But competition is rising fast and Epigamia can’t afford to simply rest on its laurels.
