How HealthKart pulled off a D2C pivot to success and profits
In a winner-take-all market, horizontal e-commerce companies should have decimated HealthKart’s reason to exist. In a remarkable turn of events, not only has the company persisted but it is also growing and profitable.
11 January, 2026•11 min
0
11 January, 2026•11 min
0
Getting your Trinity Audio player ready...
More in Internet
Internet
From MBA Classroom To The Office: Skills That Define Workplace Readiness
Success today is not defined by what you know, but by how quickly you can learn, adapt, and act. These capabilities go beyond the classroom and shape how you operate in real-world situations. Build them early, and stay consistent.
You may also like
Internet
Can Fast&Up really pull off a Mamaearth?
The hydration and energy supplements brand has cracked a niche and scaled fast. The harder task now is sustaining growth as the market matures.
Business
Epigamia’s Greek yogurt bet is finally paying off
A little over a decade after it was founded, the company that introduced India to Greek yogurt has pulled off a turnaround. But competition is rising fast and Epigamia can’t afford to simply rest on its laurels.
Internet
D2C brands’ need-for-speed dilemma
Brands are racing to build rapid delivery on their own channels—despite unclear economics and no proven success stories. Will they succeed?