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Context is everything.
Detailed stories on technology startups, business and economic current affairs.
Detailed stories on technology startups, business and economic current affairs.
The hydration and energy supplements brand has cracked a niche and scaled fast. The harder task now is sustaining growth as the market matures.
Fast&Up did not begin as an obvious winner. In fact, when it was acquired as part of a deal in the early 2010s, it was a stagnant European label with little buyer interest. A decade on, it has quietly turned into one of India’s largest hydration and energy supplement brands—a rise built on timing, positioning and a sharp read of a niche market.
The pivot began around 2015. Under co-founders Varun Khanna and Vijayaraghavan Venugopal, Fast&Up was repositioned as a performance-focused hydration brand. The target was narrow but underserved: runners, cyclists and endurance athletes in metros like Mumbai and Bengaluru. …
Back-to-back strong quarters have reset expectations for the beauty and personal care company. Has the Mamaearth parent truly left its troubled past behind?
A little over a decade after it was founded, the company that introduced India to Greek yogurt has pulled off a turnaround. But competition is rising fast and Epigamia can’t afford to simply rest on its laurels.
The beauty and personal care company has beaten its own margin target and posted standout volume growth. But with the action shifting beyond flagship Mamaearth, the durability of its momentum remains unproven.
