Indian consumer startups end 2025 on a high. Next year may not be so easy.

Stories of great outcomes and easy funding kept the sector on its toes. The momentum is expected to continue going into 2026, but startups may need to rethink their strategy.

29 December, 20256 min
0
Indian consumer startups end 2025 on a high. Next year may not be so easy.

You may also like

Internet
Story image

Swiggy sounds the alarm bells on quick commerce

Amid an irrational competition brewing in India’s quick-commerce sector, the food and grocery delivery company seems to be taking a far more conservative approach compared to its peers, despite having Rs 16,000 crore in the bank.

Internet
Story image

Eternal’s leap of faith: exit Goyal, enter Dhindsa

Deepinder Goyal’s handing of Eternal’s reins to Albinder Dhindsa raises uncomfortable questions about timing, risk and whether shareholders are being asked to trust yet another reassuring narrative.

Internet
Story image

BellaVita’s success has opened the floodgates to cheap fragrance brands

In less than five years, BellaVita has become one of the biggest fragrance brands in India. This has given several others confidence to follow the same playbook and sell cheap perfumes disguised as luxury.