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Context is everything.
Detailed stories on technology startups, business and economic current affairs.
Detailed stories on technology startups, business and economic current affairs.
A new breed of Indian bottled water is black, alkaline, volcanic or emerges from secret springs with promises of health and unmatched purity. Does the science add up?
Editor's note: This story begins where reportage shouldn’t: a press release. The email is a pitch as hackneyed as others that flood journalists’ inboxes, yet unique in its contempt for water as we know it. It reads thus: India’s first new-age, black alkaline bottled water brand. Evocus H2O is no ordinary water; it is a premium, revolutionary, new-age, alkaline bottled water that gets its unique black colour from nature’s 70+ minerals, sourced from the depth of the Earth. 100% natural, Evocus H2O is delivered untouched by human hand, bottled in a fully automated, sterile and state-of-the-art plant. It provides superior hydration, better detoxification, improved metabolism and heightened alertness, all through the day. Evocus H2O is the feel good factor, health signature, style statement and game changing water with a difference– all in one bottle. On any given day, one would either (a) asserting that immune response in itself doesn’t decrease the likelihood of contracting COVID-19. But people are desperate for control in a world that offers none, and there are few things consumerism does as well as selling the illusion of control. …
A new breed of Indian bottled water is black, alkaline, volcanic or emerges from secret springs with promises of health and unmatched purity. Does the science add up?
Editor's note: This story begins where reportage shouldn’t: a press release. The email is a pitch as hackneyed as others that flood journalists’ inboxes, yet unique in its contempt for water as we know it. It reads thus: India’s first new-age, black alkaline bottled water brand. Evocus H2O is no ordinary water; it is a premium, revolutionary, new-age, alkaline bottled water that gets its unique black colour from nature’s 70+ minerals, sourced from the depth of the Earth. 100% natural, Evocus H2O is delivered untouched by human hand, bottled in a fully automated, sterile and state-of-the-art plant. It provides superior hydration, better detoxification, improved metabolism and heightened alertness, all through the day. Evocus H2O is the feel good factor, health signature, style statement and game changing water with a difference– all in one bottle. On any given day, one would either (a) asserting that immune response in itself doesn’t decrease the likelihood of contracting COVID-19. But people are desperate for control in a world that offers none, and there are few things consumerism does as well as selling the illusion of control. …
Tata Consumer Products is in the race to acquire Bisleri. Will the expensive acquisition work?
The promises of the Ken-Betwa river interlinking project lay in the folds of the future, but the past record of water management projects is sketchy at best.
Tata Consumer Products is in the race to acquire Bisleri. Will the expensive acquisition work?
The promises of the Ken-Betwa river interlinking project lay in the folds of the future, but the past record of water management projects is sketchy at best.
