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The messaging giant is a minnow when it comes to payments. Relief from NPCI could be just the fillip it needs to finally take on leaders PhonePe and Google Pay.
Beyond batter and Malabar parotta, the nearly two-decade-old brand hasn’t been able to create a successful product. With an IPO on the cards, founder P.C. Musthafa wants to find new channels of revenue.
We take a look at the company’s trajectory from a messaging platform to a super app and its rise to prominence.