iD Fresh wants to diversify. Does it need to?

Beyond batter and Malabar parotta, the nearly two-decade-old brand hasn’t been able to create a successful product. With an IPO on the cards, founder P.C. Musthafa wants to find new channels of revenue.

19 August, 202412 min
0
Banner image

Subscribe to read this story

We publish over 500 original, detailed stories every year on startups, corporates, stock markets and economic current affairs.

$99 for one year

SUBSCRIBE
Already have an account? Sign In

Not ready to subscribe? Sign up for a free account

We value our free readers. Read 100+ stories every year.

You may also like

Business
Story image

India’s mad rush for protein products needs a reset

Startups and legacy FMCG players are increasingly launching packaged food rich in protein, but rampant misselling is spoiling the party.

Chaos
Story image

What is wrong with Indian diets?

Whether you like it or not, the different diets followed by most Indians across the country lack adequate nutrition.

Chaos
Story image

How seven Indians are tackling soaring prices

With retail inflation still over 7%, people in lower-income groups have cut back on essentials while those who are better off are prioritizing expenses.