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Beyond batter and Malabar parotta, the nearly two-decade-old brand hasn’t been able to create a successful product. With an IPO on the cards, founder P.C. Musthafa wants to find new channels of revenue.


Startups and legacy FMCG players are increasingly launching packaged food rich in protein, but rampant misselling is spoiling the party.
Whether you like it or not, the different diets followed by most Indians across the country lack adequate nutrition.
With retail inflation still over 7%, people in lower-income groups have cut back on essentials while those who are better off are prioritizing expenses.