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Context is everything.
Detailed stories on technology startups, business and economic current affairs.
Detailed stories on technology startups, business and economic current affairs.
Startups and legacy FMCG players are increasingly launching packaged food rich in protein, but rampant misselling is spoiling the party.
Indian food and beverages companies are getting on the protein hype train like never before. Just last week, Pune-based Parag Milk Foods, a leading dairy company founded a little over three decades ago, said it’s expanding its portfolio to include a high-protein snack bar. Bigger rival Amul, India’s largest dairy brand, already sells high-protein variants of milk, paneer and lassi; it even offers sachets of whey protein powder. There’s also Mother Dairy, which recently launched a milk variant promising 30% more protein than regular milk.
The list goes beyond dairy and the established players. Startups believe this is a segment …
Colgate ties up with 100Days.co to scale Palmolive online. But the long overlooked brand may need more than a digital push.
Elon Musk’s satellite internet promises a new way to get online. How will it coexist with the country's telecom giants?
The FMCG major acquired the maker of Ching’s Secret to make the most of its high margins, but things didn’t go to plan. Two years and a few lessons later, TCPL is trying to change that.
