Startups and legacy FMCG players are increasingly launching packaged food rich in protein, but rampant misselling is spoiling the party.
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It is becoming increasingly clear that the startup ecosystem is stuck with building for the top 3% of Indian society. Now consumption in even this rarefied segment is under pressure.
The guy who preyed on your insecurities and sold coding classes for your kids is back to help your loved ones fight cancer. Don’t say we did not warn you.
Magnesium supplements have been around for centuries but they have become increasingly popular in recent years.