India’s mad rush for protein products needs a reset
Startups and legacy FMCG players are increasingly launching packaged food rich in protein, but rampant misselling is spoiling the party.
9 April, 2025•13 min
1
9 April, 2025•13 min
1
Getting your Trinity Audio player ready...
More in Business
Business
Tata Motors risks losing EV dominance to Mahindra
The automaker that virtually created India’s electric car market is forced to offer record discounts, even as rivals surge and competition is set to get fiercer.
You may also like
Business
Tata Motors risks losing EV dominance to Mahindra
The automaker that virtually created India’s electric car market is forced to offer record discounts, even as rivals surge and competition is set to get fiercer.
Business
Minus scooters, an empty gigafactory is squeezing Ola Electric dry
The company’s two-wheeler sales are evaporating. But its founder is reframing it as a necessary step to achieve profitability. All while trying to pivot towards becoming a company that sells lithium-ion cells instead of automobiles.
Business
Maruti’s comfort zone is now its biggest risk
A revival in small-car sales has restored the automaker’s advantage, but tougher fuel-efficiency norms threaten to turn its greatest strength into a liability.