India’s mad rush for protein products needs a reset
Startups and legacy FMCG players are increasingly launching packaged food rich in protein, but rampant misselling is spoiling the party.
9 April, 2025•13 min
1
9 April, 2025•13 min
1
Getting your Trinity Audio player ready...

More in Business
Business
Beeline and the murky world of SME IPOs
Multiple run-ins with SEBI have not slowed the merchant banker, raising questions about due diligence standards in India’s booming SME listing market.
You may also like
Business
Minus scooters, an empty gigafactory is squeezing Ola Electric dry
The company’s two-wheeler sales are evaporating. But its founder is reframing it as a necessary step to achieve profitability. All while trying to pivot towards becoming a company that sells lithium-ion cells instead of automobiles.
Business
Maruti’s comfort zone is now its biggest risk
A revival in small-car sales has restored the automaker’s advantage, but tougher fuel-efficiency norms threaten to turn its greatest strength into a liability.
Business
Why Adani Green’s rapid expansion is hurting its bottom line
The renewable energy firm’s profit plunges 99% to its lowest since 2020 as surging finance costs erase gains from record energy sales.








