India’s mad rush for protein products needs a reset

Startups and legacy FMCG players are increasingly launching packaged food rich in protein, but rampant misselling is spoiling the party.

9 April, 202513 min
1
India’s mad rush for protein products needs a reset

You may also like

Business
Story image

Why Adani Green’s rapid expansion is hurting its bottom line

The renewable energy firm’s profit plunges 99% to its lowest since 2020 as surging finance costs erase gains from record energy sales.

Business
Story image

The hidden debt behind rural India’s ‘prosperity’

How well rural consumption is doing is subjective. What isn’t subjective is how growing indebtedness, combined with stagnant income growth, is creating a tinderbox for households, banks and consumer companies that no one is talking about.

Internet
Story image

How HealthKart pulled off a D2C pivot to success and profits

In a winner-take-all market, horizontal e-commerce companies should have decimated HealthKart’s reason to exist. In a remarkable turn of events, not only has the company persisted but it is also growing and profitable.