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Context is everything.
Detailed stories on technology startups, business and economic current affairs.
Detailed stories on technology startups, business and economic current affairs.
Colgate ties up with 100Days.co to scale Palmolive online. But the long overlooked brand may need more than a digital push.
Do you remember a TV ad featuring Kapil Dev saying, “Palmolive da jawab nahin”? The legendary cricketer was promoting Palmolive’s shaving cream.
The brand no longer sells shaving products in India, but continues to exist as a very small part of Colgate-Palmolive’s business—and the company has acknowledged as much.
Palmolive contributed a negligible share—about 3%—to Colgate-Palmolive (India)’s Rs 6,035 crore revenue in FY26. While the company does not disclose a breakup, two brokerage analysts estimate Palmolive’s sales at Rs 150-200 crore in the fiscal. This means that the number has barely moved, given that an ICICI Securities report put …
The FMCG major acquired the maker of Ching’s Secret to make the most of its high margins, but things didn’t go to plan. Two years and a few lessons later, TCPL is trying to change that.
Reliance Consumer Products is relying on aggressive pricing in the hope that its staples brand will become a household name. But such tactics can go only so far.
The food and FMCG giant is set to be put into provisional liquidation. Abu Dhabi’s IHC and Emaar founder Mohamed Alabbar are now eyeing it.
