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Reliance Consumer Products is relying on aggressive pricing in the hope that its staples brand will become a household name. But such tactics can go only so far.

At Reliance Industries’ annual general meeting last month, Isha Ambani set a formidable goal for the group’s fast-moving consumer goods arm, Reliance Consumer Products Ltd: a turnover of Rs 1 lakh crore ($10.64 billion) by 2030. For context, Hindustan Unilever, India’s largest FMCG company, ended FY26 with a turnover of Rs 63,700 crore ($6.7 billion), compared with RCPL’s Rs 22,000 crore ($2.34 billion).
To achieve the 2030 target, Ambani, who heads the group’s retail vertical, would be largely betting on RCPL’s two main brands. There’s Campa Cola, which has already become India’s fourth largest beverage label—Ambani can easily count on …
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