India’s mad rush for protein products needs a reset
Startups and legacy FMCG players are increasingly launching packaged food rich in protein, but rampant misselling is spoiling the party.
9 April, 2025•13 min
1
9 April, 2025•13 min
1
Getting your Trinity Audio player ready...

More in Business
Business
This is what will dictate Waaree’s future
The solar module maker must fix a key metric—its cell utilization—before embarking on a costly capacity surge that can strain its balance sheet.
You may also like
Business
Minus scooters, an empty gigafactory is squeezing Ola Electric dry
The company’s two-wheeler sales are evaporating. But its founder is reframing it as a necessary step to achieve profitability. All while trying to pivot towards becoming a company that sells lithium-ion cells instead of automobiles.
Business
Maruti’s comfort zone is now its biggest risk
A revival in small-car sales has restored the automaker’s advantage, but tougher fuel-efficiency norms threaten to turn its greatest strength into a liability.
Business
Why Adani Green’s rapid expansion is hurting its bottom line
The renewable energy firm’s profit plunges 99% to its lowest since 2020 as surging finance costs erase gains from record energy sales.








