Can Indian men become a sizeable business for dating coaches?

Thanks to the COVID-19 pandemic and the limitations of dating apps, the industry has seen a surge in popularity, irrespective of questionable coaching methods.

Kshitij Sehrawat seems to have figured out the problem. “Here’s why you struggle with women,” reads a webpage on Iron Man Lifestyle, a male self-improvement website that the 31-year-old runs out of Delhi’s Mahipalpur. He identifies three reasons. First, “limiting beliefs that make them reject themselves even before saying ‘Hi’ to the girl”. Second, “not understanding female psychology and what actually gets her attracted.” And third, “B.S. concepts of dating” that don’t work.

And so, last month, Sehrawat launched an online programme called “Simp to Stud 2.0”. For Rs 14,999, one could access eight “modules” and turn into a “STUD …


Ayush Tiwari

Ayush reported on the travails of the media and social media platforms in India at The Morning Context. He was previously at Newslaundry, where he reported on sectarian violence and politics from Northeast India, Kashmir and North India.