Does gold still glitter?

As volatility surges, gold has resurfaced as a “safe” investment option. But what is the best way to invest in it?

India’s cultural obsession with gold needs no introduction. A gold consumption survey conducted by India Gold Policy Centre (IGPC) at the Indian Institute of Management, Ahmedabad, revealed that gold’s popularity is at its highest among the middle class or middle-income group, where annual incomes were between Rs 2 lakh and Rs 10 lakh. According to the survey, this cohort consumes approximately 56% of the total volume of gold sold in India.

Gold has always been considered an investment in India, irrespective of the shape or form it’s in. And during times of global volatility (like now), gold is considered to …