Does gold still glitter?

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Editor's note: India’s cultural obsession with gold needs no introduction. A gold consumption survey conducted by India Gold Policy Centre (IGPC) at the Indian Institute of Management, Ahmedabad, revealed that gold’s popularity is at its highest among the middle class or middle-income group, where annual incomes were between Rs 2 lakh and Rs 10 lakh. According to the survey, this cohort consumes approximately 56% of the total volume of gold sold in India. Gold has always been considered an investment in India, irrespective of the shape or form it’s in. And during times of global volatility (like now), gold is considered to be a safe hedge. Today’s newsletter explores whether gold still makes sense as an investment in 2022. And if one is to invest in gold, what are the best ways? Why invest in gold Cultural relevance aside, gold allows for investors to efficiently diversify—and therefore—strengthen their portfolios. Allocating 5-10% of your portfolio towards gold provides a solid cushion of support when markets get stormy or when inflation is on the rise. And because gold is a finite resource, returns on …