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Short answer: Fairly. But it doesn’t look like they’re going to stop anytime soon.

The hydration and energy supplements brand has cracked a niche and scaled fast. The harder task now is sustaining growth as the market matures.
The screenless fitness band has turned into a Gulf-wide phenomenon—powered by regional capital, health culture and a tech-savvy consumer base.
The region is bucking the emerging markets trend, influencers flocked to Dubai over the weekend and Oman has some new goals.