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Context is everything.
Detailed stories on technology startups, business and economic current affairs.
Detailed stories on technology startups, business and economic current affairs.
A breakdown of the government’s expenditure on ads shows a clear shift away from newspapers and broadcasters over the years to social media and its own online publicity arm.
In May 2016, a reporter from a national newspaper met a senior minister in the Narendra Modi government. The meeting happened at the Prime Minister’s Office in New Delhi’s South Block. “The minister wanted to know the circulation of my newspaper,” recalls the reporter, asking to remain anonymous. “I told him it was just below a lakh copies.”
The minister was amused. “He snapped out his phone and said that he had four million followers on Twitter,” the reporter adds. “He said he could reach many more people on social media with just a tweet. So why did he have …
The homegrown social startup is betting big on India’s latest content obsession—minute-long episodes of high-stakes dramas. Cut through the noise and the microdrama hype itself doesn’t add up.
The audio chat app turned profitable by connecting people from tier-2 and tier-3 India with users who speak the same vernacular language. But its aim to turn it into a sustainable business seems too ambitious.
