How India’s legacy media is losing out on government ads
A breakdown of the government’s expenditure on ads shows a clear shift away from newspapers and broadcasters over the years to social media and its own online publicity arm.
11 May, 2023•13 min
0
11 May, 2023•13 min
0
Getting your Trinity Audio player ready...

More in Chaos
Chaos
Ten military lessons India must learn from the US-Israel war on Iran
The war in West Asia offers a preview of how India’s next conflict could unfold—fast, multi-domain, drone-saturated and under a nuclear shadow. New Delhi must learn quickly.
You may also like
Internet
ShareChat and the mirage of microdramas
The homegrown social startup is betting big on India’s latest content obsession—minute-long episodes of high-stakes dramas. Cut through the noise and the microdrama hype itself doesn’t add up.
Internet
FRND wants to connect lonely Indians across small towns. Will it work?
The audio chat app turned profitable by connecting people from tier-2 and tier-3 India with users who speak the same vernacular language. But its aim to turn it into a sustainable business seems too ambitious.
State of the Unicorns
The forgotten lessons of Hike—Part II
We take a look at the company’s trajectory from a messaging platform to a super app and its rise to prominence.








