How India’s legacy media is losing out on government ads
A breakdown of the government’s expenditure on ads shows a clear shift away from newspapers and broadcasters over the years to social media and its own online publicity arm.
May 11, 2023•13 min
0
May 11, 2023•13 min
0
More in Chaos
Chaos
When it comes to lobbying in the US, Indian-Americans are not Jewish Americans
India tried to build an Israel-style lobby in Washington, DC. But money, race and ideology have kept Indian-Americans from becoming a political force.
You may also like
Internet
FRND wants to connect lonely Indians across small towns. Will it work?
The audio chat app turned profitable by connecting people from tier-2 and tier-3 India with users who speak the same vernacular language. But its aim to turn it into a sustainable business seems too ambitious.
State of the Unicorns
The forgotten lessons of Hike—Part II
We take a look at the company’s trajectory from a messaging platform to a super app and its rise to prominence.
Business
Subhash Chandra is back in the picture at Zee
The chairman emeritus of the troubled media conglomerate is once again calling the shots—firing people and overturning business plans.
