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A breakdown of the government’s expenditure on ads shows a clear shift away from newspapers and broadcasters over the years to social media and its own online publicity arm.

The homegrown social startup is betting big on India’s latest content obsession—minute-long episodes of high-stakes dramas. Cut through the noise and the microdrama hype itself doesn’t add up.
The audio chat app turned profitable by connecting people from tier-2 and tier-3 India with users who speak the same vernacular language. But its aim to turn it into a sustainable business seems too ambitious.
We take a look at the company’s trajectory from a messaging platform to a super app and its rise to prominence.