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Being the first off the blocks, having zero baggage in the food delivery business and the convenience of a single app combined to help the Zepto arm hit the 75,000 orders-a-day milestone.
With the food delivery business at a near standstill, Zomato needs its quick commerce arm to best the competition—no easy task when the top three players are neck and neck and more look to join the race.
India’s neighbourhood shops withstood organized retail and e-commerce, but quick commerce’s speed and shifting consumer behaviour might finally break their resilience.